Selling Your Home in Today’s Real Estate Market
It’s a big day You’ve made the decision It’s definitely not something you took lightly You’ve seen good news, read the newspapers, spoken with your friends They’ve all said the same thing- Don’t do it. Not necessarily now. Wait. However until when? Who’s that crystal ball? Who can tell you the particular ‘perfect time?’
You’ve heard each of the naysayers, but you realize this is right for you and your loved ones. Surprisingly, you’re a little bit thrilled, but still apprehensive. Yet that’s OK You’re prepared Take a deep breath Let’s say it together, slowly “I recycle for cash my home.” It thinks better doesn’t it? These days what?
It’s time to choose who you want to sell your house with. But, “They’re all the same right? An agent is an agent is an agent. I’ll call a friend of a buddy from church. They’ll market it.” NOT ANYMORE
Did you know that the average Realtor is almost Fifty five years old, but the average home buyer is only 34? Did you also realize that 750% of home buyers start their search for a new house on the internet. OK, it’s not quite that high, however it’s now into the middle 80% range and progressively climbing.
I know your following question. It matters because you need your Realtor to be able to advertise your home in the most effective way possible to reach this kind of new type of consumer. It was easy marketing real estate 5 years back. Buyers were rushing to real estate offices looking for homes. Becoming an agent was straightforward. But, gone are the days of the buyer calling a real estate agent and saying “Find me a house.” In this fresh market a consumer is doing most of their very own leg work, and then going to a Realtor and wondering to see 4 distinct homes. And from those homes the buyer makes a decision. Just about all they needed an agent for was to have them into the house and also negotiate a deal that works well for them. And if certainly not, they walked absent. No questions asked; something much better would come along
The real estate online game has changed dramatically before 10 years. In this brand-new real estate world the average buyer views Seven homes, down via 15 a few small years ago. It’s gone via being agent centric for you to now being buyer centric. That’s a good thing too. And because of that your agent has to do more than marketplace you home “on the particular MLS, with primary mail, and on the company website.” Have you been advised that before? Is that it? What else? Are they worth 6%?
When you choose an agent make sure they can get to this new type of buyer. Make sure they could market your home to those who are going to buy it Take this kind of away-Its 2012 and not 2004. My request for your requirements, don’t choose an agent because you know them. Customers are using technology; make certain your agent is aware of today’s technology.
Remember you would like to sell your home, not just list it.
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February 3, 2012 | Posted by Andy Ott
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