Listen carefully because this is the truth that no one wants you to know. Whether you’re a public or private company, expansion should always be at the forefront of your mind. The key to domestic and international expansion is strategic partnerships and publicity. The element of each of these mandatory prerequisites is the almighty contact, nothing happens without them. There is nothing like making a call, giving a quick pitch to a friend and helping them see the light and discovering miraculously that your company is the answer to their market demand, there you go, that’s your first strategic alliance, the first of many.

Facilitating the most effective expansion strategies will typically find success with the consultant with the most contacts. Don’t try to do this yourself; if you had the contacts needed for this process you’d have used them by now, no offense.

Bring in someone fresh. Bring in a strategies consultant that deals globally on a daily basis with industries in all spheres including public, private and governmental, east and west. The economic power a company can achieve with just a month or two of services from a true strategies consultant can completely transform your existing and future entity’s existence.

Imagine the power in massive globalization and introductions to powerful CEOs, COOs and CFOs and shareholders and other decision makers in industries that are inter-reliant and just click.

A strategies consultant or consulting firm can give you in a month what your sales force couldn’t give you in a year, expedient and grand expansion in all geographic localities at a fraction of the cost.

Think about it! The same way special interest groups use lobbyists, you can use a strategies firm. Its how all the big guys are doing it. Sometimes the smallest moves make all the difference.

S1 Filing, Valuations, Take Your Company Public and Investor Relations Free Video Download , Take Your Business Public and Globalize Your Business call Princeton Corporate Solutions at 267-233-0183 Check out the Public Market’s Number 1 Industry Blog We Can Make Global Growth Happen For Your Company

Why Are You Writing A Private Placement Memorandum (PPM) To Raise Capital? I feel like I have to put this out there as a corporate strategies consultant with a firm that is completely submerged in the industry of authoring business plans, private placement memorandums (regulation d rule 504, 505 and 506), facilitating direct public offerings to our database of investors and taking companies public on the OTCBB.

When I get calls about private placement memorandums it is typically one of two scenarios: 1. They want to raise capital and they are shopping around for the cheapest PPM author they can find. 2. They have made the mistake of using the cheapest PPM author they could find and now they can’t find an investor that will fund their 70 page stack of toilet paper.

It never ceases to amaze me when companies are trying to convince investors that they are ready for that next step in their corporate evolution, yet they are being penny wise and dollar foolish with the most technical document their company has ever had done. And why do people put the cart before the horse? I mean, why do people write the private placement memo before they know who their audience is? As a rule of thumb you should write for your audience.

A ppm that is being written for venture capital firms will demonstrate and cater to more of an equity control and technical audience whereas a ppm that is being written for angel investors, private investors and small private equity firms who want to be in and out of a transaction will typically want to buy low and sell high and will typically want to invest in companies that are going public in as short of a time as possible.

The investors in pre public companies and other ‘angel’ type investors have a minimal bankroll of $1m or less (usually) so they have to be in and out of a transaction fast, thus the need for a ’selling shareholder offering’. This is a mandatory prerequisite for a company that wants to raise capital from angels and go public. With a selling shareholder offering you are setting up a scenario that ever investor dreams of.

You are giving them the ability to buy deeply discounted stock and 3 or 4 months later, when the company goes public, they can sell their stock into the market at an offering price that is typically 4 or 5 times what they originally purchased the shares at and the company is happy because the investor created a bridge for the company to go public and then created a public float.

Now, after reading this, you will see why writing a PPM before you know who your audience is and before you’ve contracted with a consulting firm is a critical mistake. Find a consulting firm that is well rounded as a capital raising facilitator and have them help you set a goal as an end result and then build your strategy from there.

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If you are considering going public you are coming from one of two positions: you are either coming from a position of liquidity where you have the capital to spend $200k to go public on the OTCBB or you are coming from a position of weakness and you don’t have liquidity.

For the former, going public is easy, find a consultant with a solid track record and take your company public, you’re ready to go. For those of you who are coming from a weakened position due to lack of capital you should strongly consider taking your company public with a DPO (direct public offering). Typically a DPO starts with a PPM (private placement memorandum) that breaks your company into shares and prepares it for the public eye. Form D is then filed and you’re then ready to start raising capital.

The only downside is, most companies have no one to invest in the PPM and their transaction is dead in the water. A DPO is an extremely powerful process which allows you to not only offer shares to your friends, family and professional contacts but you can also team up with an investor finder company that will contact their seed capital investor database to help you raise capital fast and easy if you are willing to sell seed stock at a discount before you go public.

Be prepared to pay a modest fee upfront as well as a small equity position as these investor finder services know full well that power that they possess with their database. If you successfully contract with a real, viable investor finder service, they will most likely want to be the consulting group that takes your company public as well. Be smart; sign on with them as they will have a vested interest in your success.

They will most likely communicate electronically with their database members via email. As interest by the investor group builds, you the company owner, will have to take over the closing as it is illegal for non licensed investor finder services to take over the closing and issuance of shares on behalf of your company.

Think of a DPO with an investor finder service as the golden tuna that can solve all of your problems in one swift movement. You can find these groups by going to your favorite search engine and typing in word combinations like “investor finder’” or “investor finder service”. You can team up with a solid investor finder service and they will take you all the way!

S1 Filing, Valuations, Take Your Company Public and Investor Relations Free Video Download , Take Your Business Public and Globalize Your Business call Princeton Corporate Solutions at 267-233-0183 Check out the Public Market’s Number 1 Industry Blog We Can Make Global Growth Happen For Your Company